1. The Resurgence of Roots Music
Changing values = changing tastes. A time of austerity is upon us and we'll see the return of talent drawing their inspirations from Woody Guthrie, the dust bowl era and the recordings of Alan Lomax.
2. The Stateside Launch of Spotify
The toast of Europe is almost here. Spotify is what we need to cut through the clutter of the streamed free/premium subscription service space. We need it in the U.S. And it may change music consumption for good.
3. Desperate Live Concert Marketing
The touring industry will continue to decline. Artists will play smaller venues and be forced to reduce ticket prices, or add value such as t-shirts, fan site memberships or instant live downloads. Anything to keep the fans coming.
4. The Decline of American Idol
The bubble has to burst. Most unlikely that JLo and Steven Tyler can really swell the viewing figures. Only one other way to go. And Steven - get a grip matey:)
5. Stageshows, Stageshows, Stageshows
If Green Day can have huge success on Broadway, think of who else can do the same. Endless possibilities.
6. The Death of The Concert Ticket
The collectable paper ticket of yesterday will be completely replaced by downloaded paperless tickets by the end of the year. Seems a shame but it will reduce the impact of scalpers as well as save us a couple of bucks.
7. The Collapse of EMI
It's amazing they've held on this long, but this has to be the year of implosion. And then there were three.
8. The Ubiquity of GeoApps
Foursquare and it's equivalents will become more than fun as it is adapted by creative businesses and finds its feet in the real world.
9. Free Whole Album Giveaways
For years, daily newspapers in the U.K. have given away brand new albums on CD by superstars for just the paper's cover price. Prepare to for it to break into the U.S. this year
10. iTunes Lowers Pricing
Stop taking advantage of the consumer and the label chaps. Digital sales have already hit a plateau. Reduce the price of catalog titles of yesteryear, go for higher volume sales and spread the value of music to more folks.
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